For players and families

Your next move starts with a conversation.

Whether you are a junior player, heading to college, or already playing pro, we will help you and your family make confident decisions.

Who we help

Support for every stage

Minor hockey players

Early decisions about teams, training and exposure can shape what follows. We give families plain-spoken advice on balancing development with school, so opportunities arrive at the right time.

Junior players

Moving up a level means weighing leagues, schools and timing. We sit down with players and parents, compare the routes, explain the trade-offs and agree on what deserves attention first.

College and NCAA-bound players

Eligibility rules, recruiting timelines and deadlines all matter, and a missed step can be costly. We walk you through it step by step, so you always know what comes next.

Professional and semi-professional players

From your next contract to the business side of your career and life after hockey, we handle the details so you can stay focused on playing.

A goalie in a Gryphon Sports Management jersey standing beside the net
Three players in Gryphon Sports Management jerseys standing along the boards

What working with GSM looks like

Four simple steps

  1. Submit a profile

    Tell us about the player and what you are hoping for. It takes a few minutes.

  2. Speak with an advisor

    A member of our advisory team gets in touch to hear your goals and answer your questions.

  3. Meet your agent

    We connect you with one of our agents, matched to your needs and location, and map out what makes sense for the player.

  4. Ongoing support

    We stay in touch and support the player before, during and after their career.

What we help with

Everything around the game

  • Contract negotiation
  • Marketing and endorsements
  • On-ice development
  • Scouting and exposure
  • NCAA advising
  • Technology and analytics
  • Post-career planning
  • Financial education
  • Tax and insurance

Read about each service →

How to get started

It starts with a short form

Fill in the profile form with the player's details and what you are hoping for. Someone from our team will be in touch to set up a first conversation. There is no pressure and no commitment.

Submit a profile

Questions families ask

Frequently asked questions

What does a hockey player agent actually do?

An agent looks after a player's interests in the business side of hockey. That includes negotiating contracts, helping the player and family weigh career decisions, and opening doors with teams and programs. At GSM it also covers life around the game: building a personal brand, financial education, and planning for life after hockey.

When should we reach out?

Earlier than most families expect. You do not need an offer in hand. If you are weighing the next level, thinking about the college route, approaching a contract, or simply have questions, a conversation costs nothing and can help you avoid surprises later.

How does NCAA eligibility advising work?

We explain the eligibility requirements and the recruiting process in plain language, help families understand the timelines, and talk through the options so the right decisions get made at the right time. The choice always belongs to the player and family. Rules can change, so we also point families to the official NCAA sources.

What should we include in a profile?

The player's name and your contact details, city, year of birth, current team or level, position, and a link to stats or video if you have one. Then tell us what you are hoping for and any questions on your mind. It does not need to be perfect. We will fill in the gaps on our first call.

Who should submit the form, the player or a parent?

Either can. A player can submit their own profile, and a parent or guardian can submit it for them. Parents are welcome on every call.

How much does it cost?

Fees depend on the player's situation and are discussed openly in the first conversation. Submitting a profile does not commit you to anything.

Who will we speak with?

A member of our advisory team will get in touch after you submit a profile. We will discuss your goals and connect you with one of our agents, depending on your needs, location and other factors.

Do you only work with players near Toronto?

No. We are headquartered in Toronto but have player agents around the world. Our greatest coverage is in North America.

Prefer to talk first?

Call or email us. We are happy to answer questions before you submit anything.

Ready to talk about your next move?

Tell us about the player and where they want to go. A real person from our team will get back to you.

Submit a profile

Or call us at 1-888-300-0476